Privacy Policy

Effective from: 2024 April 1


Introduction ("Website") and Firstlook ("Mobile App") are social applications that helps singles to find their life partner. This privacy statement is common for both our website and mobile application. Since we are strongly committed to your right to privacy, we have drawn out a privacy statement with regard to the information we collect from you. You acknowledge that you are disclosing information voluntarily. By accessing / using the Website / Mobile Apps and / or by providing your information, you consent to the collection and use of the information you disclose on the Website / Mobile App in accordance with this Privacy Policy. If you do not agree for use of your information, please do not use or access this Website / Mobile App.

What information you need to give in to use this Website / Mobile App?

The information we gather from members who register / signup for the various services our Website / Mobile App offers includes, but may not be limited to, photos and video reels of the user, any govt authorized id proof, mobile number, full name, date of birth, educational qualifications, occupation details, residential address, zip/pin code, native place, working location, habits, hobbies, physical appearance information, partner preferences and personal interests.

User activity

We collect information about your activity on our services, such as date and time you logged in, features you’ve been using, searches, clicks, pages and profiles visited by you, your interaction with other users including chat messages exchanged.

We use a secure server for debit or credit card transactions to protect the card information of our users and we do not use Cookies to store the card information. we strictly against the auto payment debiting system. so, we never store your card information’s and do not charge without your permission. Cookies are small files placed on your hard drive that will assist us in providing our services. You may also encounter Cookies or identical/related devices on certain pages of the Website / Mobile Apps that are placed by third parties. We do not control the use of cookies by third parties.

If you establish a credit account with us to pay the fees we charge, some additional information, including a billing address, a credit/debit card number and a credit/debit card expiration date is collected.

The user information we collect depends on the context of your interactions with us and the Website or Mobile App, the choices you make and the products and features you use. The User Information is used for authentication and account access. If a user register’s using social networking platforms such as Facebook, Google, LinkedIn and others we may collect personal data you choose to allow us to access through their APIs. Currently we are not providing login with social media platforms. When the user accesses our website or Mobile App, data relating to device ID, log files, Geographic Location, device Information / specification are also collected automatically.

We may use also analysis your personal information, search behaviour, interests, usage trends to evaluate and improve our Website / Mobile App features, marketing research, and preventing of frauds. In our efforts to continually improve our product and service offerings, we collect and analyse demographic and profile data about our user’s activity on our Website / Mobile App. We identify and use your IP address to help diagnose problems with our server, and to administer our Website / Mobile App. Your IP address is also used to help identify you and to gather broad demographic information.

How the Website / Mobile App uses the information it collects / tracks? / Firstlook Android / IOS Mobile app collects information for data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Websites / Mobile App, products, and services, marketing research from our users primarily to ensure that we are able to fulfil your requirements and to deliver Personalised experience.

Data Collection and Usage

At 'Firstlook', we prioritize your privacy while striving to enhance your matchmaking experience. Here's how we handle the information you provide and share with others:

Sign-up Information: During sign-up, we collect your mobile number for verification via OTP (One-Time Password). This ensures the authenticity of your account.

Personal Information: We gather additional personal details such as education, job, current location, and native place to facilitate better match filtering, ensuring you connect with individuals who align with your preferences and interests.

Data Sharing: We only share your collected data with registered users within the app interface. We strictly prohibit sharing this data on any third-party app or website.

Sensitive Information Protection: Your address, family details, and contact information (such as email and mobile number) are never shared with other users under any circumstances.

Photos and Video Reels: You have the freedom to upload photos and video reels without limitations. This feature is designed to allow you to make a compelling first impression on your profile.

Sharing Information with Others: To enhance matchmaking, we share certain personal details like gender, age, education, job, location, and native place with other users. Additionally, we share photos and videos to help foster connections. However, we never disclose sensitive information such as your address or contact details like email or phone number to any other users.

User Control: You have full control over the information you share. Whether it's via your profile or through chat, the decision to share additional details with others is entirely yours. We entrust you with the responsibility of managing the dissemination of your personal data.

At 'Firstlook', we're committed to maintaining the highest standards of privacy and security. If you have any concerns or questions about our privacy practices, please don't hesitate to reach out to us.

Regarding photos and videos

You can add photos and videos without limits in your profile. This is intended to create a better first impression. So, it would be better if you can add latest and high- quality images with proper screen resolution.

Try to add full size photos and close-ups. Far and faded images, group photos (except family), unclear profile photos, low quality photos, photos with water marks and writings, face covered by mask, helmet etc are not allowed. You must add at- least three photos. You don’t have any limits to add photos. We will not approve profiles without photos and such profiles will not be listed in search results.

You can add photos without limits to your profile, intended to create a better first impression. However, these photos cannot be copied, downloaded, or even captured via screenshots.

At 'Firstlook', we value your privacy and are committed to providing a safe and enjoyable experience for all users. Here's how we handle video reels and protect your privacy:

Video profiles are a new and innovative idea to captivate and find a possible life partner. We believe, either than a still photo, a video can communicate more. Through the profile video you can introduce yourself, or you can dance, sing, talk something to your listeners, or anything you are interested. This will help others to get more attached to you. Although this is not mandatory, adding a video profile will make you stand out among the crowd. You can add a ‘One Minute’ (Length should be Sixty seconds or less) selfie video or professionally captured video. You can even add BGM to the video to make it more attractive. It is also possible to remove the video instantly whenever you want.

Purpose of Video Reels: We collect video reels from users solely for entertainment purposes and to enhance user profiles. We believe that video reels offer a more dynamic and genuine representation of our users compared to still photos.

No Download or Copying: We understand the importance of protecting users' content. Therefore, we do not provide any option for downloading or copying video reels. Opposite users or matches can only watch the video reel within the app; they cannot download or copy it in any way.

User Control: Users have full control over the content of their video reels. They can choose to upload, edit, or remove their video reels at any time through their profile settings.

Additional Information: If a user finds a video reel attractive and wishes to learn more about the user, they can navigate to the user's profile for additional information. However, they cannot download or copy the video reel.

Data Protection: We are committed to safeguarding your personal data, including photos and video reels. We employ industry-standard security measures to protect against unauthorized access, alteration, disclosure, or destruction of your information.

We will not allow nude or morally questionable photos and videos. Such contents will be removed without any prior warning. If anyone repeats such behavior their profiles will be removed.

When a user deletes their account, we completely remove all data, including login details, personal information, photos, and videos from our server. We never retain this data for future use.

Data Privacy

We collect your personal information’s, interests and choices, hobbies, academic, occupation, and family details, concepts and preferences about life partners, photographs via this application during the period of registration and between the regular uses. The entire data we collect from you is only used for data analysis to finding a right match for you.

Also, we collect your current location status to run the nearby feature in our app. This feature will help you to find the matches nearby your location.

We will not share any of your information with any other entity outside of Firstlook website and mobile app, for advertising, marketing or other data analysis purposes.

The moment you terminate your account from this application, all information about you will be removed automatically from our database. We do not keep any information for future in any reason.

For European Union Members (EU)

If you are located in the EU, you will be asked to provide consent to the collection, processing, and sharing of your personal information. Personal information means any information related to an identified or identifiable natural person. You have the right to share and access your personal information and right to withdraw consent for sharing your personal information at any point of time and right to erase your personal information subject to applicable laws. You can withdraw your consent provided by contacting us. Your personal information may be stored in databases located outside of the EU including in India and USA. Where we transfer personal data outside of EU, we either transfer personal information to countries that provide an adequate level of protection or we have appropriate safeguards in place. We may require proof of or need to verify your identity before we can give effect to these rights. To request to review, update, or delete your personal information, please submit a request form by sending an email to We may share your information with third parties who are an anti-fraud solution provider(s) located in USA. They help us to ensure we keep you safe from scammers and fraudster.

With whom the website / Mobile App share the information it collects/tracks?

We may share such identifiable information with our associates/affiliates/subsidiaries and such associates/affiliates/subsidiaries may market to you as a result of such sharing. Any information you give us is held with the utmost care and security. We are also bound to cooperate fully should a situation arise where we are required by law or legal process to provide information about a customer/visitor.

Where required or permitted by law, information may be provided to others, such as regulators and law enforcement agencies or to protect the rights, property or personal safety of other members or the general public. We may voluntarily share your information with law enforcement agencies / Gateway service providers / anti- fraud solution provider(s) if we feel that the transaction is of suspicious nature.

From time to time, we may consider corporate transactions such as a merger, acquisition, reorganization, asset sale, or similar. In these instances, we may transfer or allow access to information to enable the assessment and undertaking of that transaction. If we buy or sell any business or assets, personal information may be transferred to third parties involved in the transaction.

If our Website / Mobile App links to other website’s / Mobile Apps may collect personally identifiable information about you. We are not responsible for the privacy policy or the contents of those linked website’s / mobile apps.

How Long Do We Keep Your Information?

As stipulated in the Privacy Policy we will retain the information we collect from users under the following circumstances:

For as long as the users subscribe to our services to meet their suitable purpose(s) for which it was collected, for the sake of enforcing agreements, for performing audits, for resolving any form of disputes, for establishing legal defences, for pursuing legitimate businesses and to comply with the relevant applicable laws.

What are the Security Precautions in respect of your personal information?

We aim to protect your personal information through a system of organizational and technical security measures. We have implemented appropriate internal control measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Once your information is in our possession, we adhere to security guidelines protecting it against unauthorised access.

Change of Privacy Policy

We may change this Privacy Policy from time to time without any notice to you. However, changes will be updated in the Privacy Policy page.

How to address your Grievance?

You can write us to: The Grievance / Customer support Officer; Address; Firstlook, c/o. MCABEE, 715A, Spencer Plaza, Mount Road, Anna Salai, Chennai – 600 002. E-mail:

The Grievance / Customer Support officer shall be available on phone between 10 am to 6 pm IST from Monday to Saturday excluding Public Holidays in India. You can call them from India directly through our Toll-Free number. If you are from outside India, you can write a mail to the support officer.

The Grievance / Customer Support officer is appointed as per Section 5 (9) of the Information Technology ( Reasonable Security & Procedures and Sensitive Personal data or Information ) Rule, 2011.

For More information, please write to us at